Celebrity News: Ellen Degeneres’ Will Launch 3 Home Lines – Everyone thought Ellen DeGeneres had already conquered the world. Everyone thought that being a comedian/house flipper/owner of a home and apparel brand (aka ED by Ellen) was probably what would be considered a “full plate.” Everyone thought maybe, just possibly, she might take a breather.
Yet once again, DeGeneres has officially proven everyone wrong. ED by Ellen is now expanding with three brand new lines, which will include furniture, rug and tabletop collections. Each of the new collections will partner with another company — Royal Doulton (contemporary tabletop collection), Loloi (rugs, pillows and throws) and Thomasville (furniture collection) — and is expected to debut in 2017, reports Apartment Therapy. Ellen collabs sound familiar? It’s because just earlier this year, DeGeneres added a line of bedding to her brand by partnering with Bed Bath & Beyond.
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The new rug collaboration will feature seven collections, including the hand-knotted Gramercy Collection and the hand-tufted Del Rey collection. “I think people are going to be really impressed by the craftsmanship of the entire line,” said Amir Loloi, president and owner of Loloi Rugs in a statement. “It’s sophisticated, but simple in a very ED kind of way.” Loloi also partnered with Joanna Gaines’ Magnolia Home brand earlier this year.
Meanwhile, the contemporary tabletop collaboration with Royal Doulton will be inspired by DeGerenes’ personal love of mid-century artists and designers mixed with her own contemporary touch, according to the company. The collection will be priced from $10 for mugs to $100 for 16-piece sets. “I should warn you, they’re so beautiful that you’ll want to gobble up all your food as fast as you can just to see the plates again,” DeGeneres said in a statement. “But don’t do that, you’ll get a tummy ache.”
Finally, the home collection by Thomasville Furniture will include more than 100 pieces in two distinct styles: relaxed mid-century and rustic modern, reports Furniture Today. You can get a head start on holiday shopping with the first release of the Royal Doulton lifestyle mugs, which will be available online from mid-October. The other collections will launch in the spring, with extra categories rolling out in the fall, according to Home World Business.
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