Giorgetti Novelties | From Living to Dining Areas Through Bedrooms

Celebrity Style | Jul 1, 2022

Giorgetti Novelties | From Living to Dining Areas Through Bedrooms – Giorgetti presents its new 2022 collection during its sixtieth Salone del Mobile and unveils its new central Milan address. Painstaking research into sophisticated finishes and materials, new product categories that open up new frontiers, and prestigious new collaborations. All underlined by the Brand’s longstanding commitment to sustainability.

From living to dining areas through to bedrooms, the new 2022 collection showcases the brand’s ability to design complete architectonic spaces and solutions and provide its customers with a total interior decor scheme that reflects the Giorgetti lifestyle and spirit.

Giorgetti New Collection

Sustainabilityis the cornerstone of the company’s strategy and it is also a key theme of the 2022 collection. It is interwoven into Giorgetti’s daily operational choices in terms of environmental and financial responsibility, product innovation and safeguarding and respecting staff, suppliers and partners. This year’s output reflects the brand’s green vision and commitment to circular production through its reuse of scrap materials.

The result is a collection that highlights Giorgetti’s ability to anticipate market trends and offer original solutions, daring to go where others have never ventured. The new products will be presented at the Giorgetti stand at Salone del Mobile and the brand’s newly-renovated via Serbelloni Atelier and via Durini Storein central Milan. There is also a new location at via Della Spiga 31 where Giorgetti will unveil its new address with a special installation.

Interconnections the keyword. Materials and colors evoke places near and far, geometric lines are interwoven into the décor while the artifice of art creates a dialogue with nature. Wood, leather, natural stone, metal and fabric details combine with new materials and finishes that express the more decorative side of Giorgettiand punctuate the visual rhythm of the space. Dazzling new fabrics inspired by the art world sit alongside marbles with unique veining and reflections such as Labradorite Lemurian from Madagascar and Palissandro Tigrato from the Italian region of Piedmont.

The stand comprises a series of ten settings that showcase Giorgetti’s new, not-so-new and iconic products. The first is an al fresco display, framed by a vertical garden. It centers around the ALDÌA collection by Carlo Colombo, a complete furniture range that is suitable for both indoor and outdoor use, designed to create an elegant, sensorial experience.

The next zone is a variation of a “presidential suite”. The architectonic forms of the new G-CODE desk by Dante O. Benini and Luca Gonzo are accompanied by MONTGOMERY armchairs by Dainelli Studio and BOREALIS screen by Roberto Lazzeroni. Over the years, Giorgetti’s creative journey has been enriched by collaborations with other brands that epitomize Made in Italy quality and share the same values of uniqueness, tradition, design and artisanal savoir-faire.

The bedroom is structured around Reiwa and Miyabi walk-in wardrobes, with the focus on the new VIBE bed by Carlo Colombo,with its impressive padded headboard inspired by Thirties design. It finds its perfect companion piece in the soft lines and curved silhouette of the EDWARD vanity by Dainelli Studio, completed by a mirror and drawers.

Design and art interweave throughout the stand in a visual expression of Giorgetti’s stylistic vision, nourished by creative influences. The juxtaposition of old and new is entrenched in the brand’s DNA and here it comes to life with the Oblong Contemporary Art Gallery and works by Stefano Bombardieri, with the Brun Fine Art Gallery for antiques, and with the sculptures of Fabio Bix and Vito Valentino Cimarosti.

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